uber green
MY ROLE
Strategic Development
Communications Planning
Campaign Planning
WHAT WE DID
To convince Aussies to take their first Uber Green ride, we developed an earned-creative idea to drive mass consumer awareness and increase use highlighting Uber Green as an EV-only product.
We got some true blue Aussie icons back together - a trio that is unmistakably True Blue - to highlight Uber Green’s transition to electric.
Their message? Uber Green. Now that’s just common sense!
LIVE LINKS, IF YOU’RE INTO THAT