I'm Alex Watts, strategist, reformed content creator, and occasional writer. I host a podcast about books called Genrelisation, and play guitar in Cull, a shoegaze-ish band. 

I'm also the Head of Social for Ogilvy Australia, leading the country's best social team in making brands matter on social on clients like KFC, Optus, Wotif, Hahn, Iron Jack and IBM.

Before joining Ogilvy, I worked at Marcel Sydney, working on Tiger Beer, OPSM, and Berocca (amongst others). Before that, you can check LinkedIn.

I also have an insanely cute cat named Phillip which is very good, and a beautiful wife named Mary who is very great. Most of my best content is about either of them.