g’day,
I’m Alex.
I’m an integrated, multi-discipline strategist of fifteen years, based in Sydney. Currently leading strategy & social as Executive Director at Poem. Beyond my day job, I’m an experienced advisor, coach, and consultant for businesses and individuals looking to reach their next step.
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McDonald'sKFCUberSkittlesTiger BeerWestpacCoca-ColaAmExWotifAAMIColesKmartFour SeasonsMonkey Shoulder
McDonald'sKFCUberSkittlesTiger BeerWestpacCoca-ColaAmExWotifAAMIColesKmartFour SeasonsMonkey Shoulder
One brain, all kinds of solutions
Brand + Comms + Social + Earned + Product + the bits in between.
Commercially
Positioning, brand strategy, comms planning, go-to-market and growth strategy for businesses sized startup to ASX. Work that moves a P&L, directly and indirectly.Culturally
Earned, social, advertising and content strategy for brands that need to leverage culture, not just buy attention from it. Work the world wants to talk about, that drives meaningful business impacts.In between
Innovation sprints, product strategy, naming, narrative work, team-building, and the awkward middles where most strategy quietly dies.A curated selection of work
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