Oh, hello there.

I help businesses grow, online and off.

If it’s defining your brand from brass tacks, building a community to drive your success, developing your short- and long-term communications strategies or helping you build products, teams and processes - I’m happy to help.

I’ve had the pleasure of leading agencies, projects and clients for more than a decade - and I’m stoked with the impact I’ve made on the businesses and brands I’ve worked with, including McDonald’s, Skittles, Westpac, Wotif, KFC, Kmart, Coles, American Express and AAMI.

Right now, I’m consulting with some of Australia’s most interesting and exciting brands and agencies, and hopefully make a real difference - so drop a line if you’d like to chat about how I could help you.

Would you like to know more?

Outside of my day job, I frequently speak at industry events (including Cannes and VidCon), teach and direct courses on advertising and commercial creativity, and do my best to keep the vibes totally immaculate as a beekeeper, fermenter and enthusiastic gardener.

I’ve hosted and produced podcasts covering everything from genre fiction to food to hiphop. Most recently, I hosted Advent, a podcast about the best and worst things in advertising and marketing. You could have a listen to one of my favourite episodes below.

As an agency leader, I’ve built social teams from scratch, driven exceptional creative, strategic and business results, delivered at every major award show, and helped clients in every category achieve their outcomes - on social and beyond.

At Bullfrog, I was a Partner and worked to help businesses of all kinds find the power of combining commercial reality and creativity. As Head of Social for DDB, I built a team that delivered exceptional commercial and creative results while developing next generation of industry defining social work. You can check some of it out on my Work page.

This role grew to include global responsibilities, leading our partnership in social on number of DDB’s worldwide clients. All of this contributed to DDB being named 2021 Agency of the Year at AWARD Award. What a treat.

Prior to DDB, I worked at Ogilvy Australia as Head of Social, leading KFC, Wotif, and American Express on social. Before joining Ogilvy, I worked at Marcel Sydney, leading global social on Tiger Beer, and locally on OPSM, and Berocca (amongst others). For more details and my work history before that, you can check LinkedIn.

I also have a beautiful wife named Mary who is the light of my life, and a cute cat named Rita who’s just the best. My son, Sylvester, joined us on Valentine’s Day 2022 and is - unsurprisingly - a delight. Most of my best content is about these three, so don’t be surprised if you follow me.