Introducing Air-Ink, the first ink made from air pollution.
At Marcel, we worked with Tiger Beer and scientists to capture soot from vehicle exhausts. This was turned into safe, high-quality ink.
We sent Air-Ink to street artists around the world, resulting in 1000+ artworks and $4.6 million USD in earned media.
On social, we created bespoke content for multiple markets, translating into multiple languages and targeting different areas of interest in every market.
You can watch the hero video we used to raise awareness of Air-Ink here.