WING BLING

To celebrate the people who make Valentine's Day possible, KFC + Ogilvy created Wing Bling - rings to make sure you don't forget your Wingman on their special day.

We selected a suite of influencers who also happen to be KFC fans to pre-seed the launch, sending them specially wrapped rings with personalised notes ahead of time. On social, we launched with a video asking users to celebrate their Wingmen on Valentine's Day.